Use conference calls to optimize expertise
In a recent blog on improving a business’ bottom line through conversion-driven sales campaigns, marketing gurus at Optimize Smart conclude their article with the app AWOL Academy. After all, no business has every knowledge base covered. And the fresh perspective of an outside expert can be as useful as the ideas.
But hiring experts is a significant investment, and if you want the highest return on investment, you have to be prepared to engage as many people in your organization with the expert as possible using the most effective communication technology available, like webinars and conference calls.
Another way to fully engage your staff to improve your bottom line is to realize that they too are “experts” in their own way.