Santa Clause
There is a Santa Claus, but he is the expensive way to make your business better.

Christmas can be tiresome, because it is now all about buying something. New Years is different. If you make a New Years Resolution, the holiday can be less about buying something and more about being something. This works for businesses too. We’re always being told to invest thousands of dollars in better Customer Relation Management (CRM) tools, shiny new websites or expensive consultants.

Does everything have to cost so much? Could we not just be a better business?

A wonderful way to become a better business is to improve our communication. After all, we don’t have to go out and buy new staff; we can just help them be more efficient and productive.

One of the simplest ways to improve communication in any organization is to use more conference call technology.

Why Conference Calls are so convenient

Everybody has a phone, and a phone is all you need to make a conference call. Everybody has a computer, too, which unlocks another level of convenience with Screen Sharing and Web Conferencing. You don’t have to purchase anything to take advantage of conference calls.

With Call Scheduling, you can automatically send out Invitations and Reminders, and set up Recurring Calls. You can use the Moderator Controls located in your Personal Meeting Room to make sure everybody can hear clearly.

Beyond the basics, there are an amazing number of features and possibilities available, like Call Recording, where you can get an MP3 file of your call emailed to within two hours for podcasts and videos, and Transcription, where you can get your meeting written out as a Word Doc.

But even with all these Features, the entire infrastructure needed is all in the Cloud, and it is maintained and upgraded by FreeConference.com. None of these teleconferencing features require downloads or software licenses. There is literally nothing to buy.

How Conference Calls help you become a better business

Conference calls make it so cheap to keep in touch with high quality audio calls and even Video Conferencing, that they let you have as many meetings as you need. While this can really matter if you have been trying to save money by cancelling transcontinental trips, it can still make a huge difference with a staff team located in a city, or even in one large office building.

Conference calls start when everyone picks up the phone.

There are no elevators, stairwells, hallways, meeting rooms, planes, trains or automobiles involved. Travel time and office disruption can be thought of as “meeting friction.” Reducing meeting friction is the easiest, most profitable way to promote communication in an organization.

Being a better business

A monk having a conference call
A phone is all you need to be a better communicator with conference calls.

A New Year’s Resolution to become a better business by practicing evolved communication is so much better than presenting Santa with a huge shopping list.

Like they say: you have to be the change you want to see in the world.