If you want to work with people to help them open up and reach their highest potential, then an online-based coaching business might be a right fit for you. With video conferencing technology that reaches far and wide for business and personal use, starting a coaching business exponentially affects how you’re able to touch lives from your own home, no longer limiting you to being stuck in an office.
Are you ready to share your knowledge with the world? If you’ve got the drive, and the know-how but now all you need is the push to create an online presence, a voice that attracts the right clients, then read on for some valuable information that applies directly to you.
Learn a few things about how to start a life coaching business online and find out what kind of coaching you might want to do; what a front-end and back-end sell is and a “Starting A Coaching Business Checklist.”
It starts here.
Just like any adventure, you need to know where you’re going and how you’re going to get there. Fleshing out how your coaching business will look and feel can take shape in a thousand different ways, starting with your experience now and where you want to go in the future. Consider the wisdom and knowledge you already have.
Types of coaching can include life coaching, career coaching, financial coaching, business coaching, executive coaching, health and nutrition coaching, wellness coaching, performance coaching, etiquette coaching, skills coaching, spiritual coaching, entrepreneurial coaching and so much more! Plus, these are just wide subjects. Each one can be drilled down further to open up into more niche options.
If you’ve spent years working in a field, and you know your industry inside out, then learning the business of coaching is a natural next step. Alternatively, if you’re newer to the scene, you might need to sharpen your skills and dive deep into the content of what you’re coaching. Either way, you will need to establish where you are. (Spoiler alert: you can find a coach to break down and help you create an online coaching business plan even further).
After you’ve decided what kind of coaching you want to do, you will need to:
- Get Trained As A Coach
While not required, it can set you apart from others in the field, prepare you for the business and get you a certification that’s loaded with tools. Plus, it’ll help bump up your credibility, instill confidence and make you more marketable. Also, brush up on your knowledge about what you’ll be coaching. Experience is an asset but additional training never hurts.
- Set The Structure Of Your Business
After you’ve created a business name and acquired a business license, get thinking about your services and what clients need. You’re here to solve their problem, so be sure you know what their expectations are and how and what you’ll do to meet them.
- Acquire Equipment And Materials
Like most coaches in this day and age, the majority of your work will be online. Reaching out to people will be via video conferencing. Design the structure of your sessions with dependable software that comes with high quality audio and video capabilities plus features like screen sharing, recording and transcription to make your job a whole lot easier.
Plan out how each session will unfold so you can figure out if you want to include handouts or conduct one on ones or group sessions.
- Establish A Website
Online presence is especially important as a coach. Your social media prowess needs to be strong, and an informative and easy-to-follow website with a well planned out sales funnel will always stand you in good stead. Spend some time fleshing out your messaging and image across multiple streams.
- Develop A Marketing Direction
Try working backwards for this one. Brainstorm who your ideal client is and what they’re looking for. For example, try planning out your sales copy before establishing the details of your product. Why? Writing your copy before creating your product will act as a temporary blueprint that satisfies your dream client’s needs. It doesn’t have to be perfect or elaborate, but it does have to have a beginning, a middle and an end. That way, it becomes authentic – without overpromising and under delivering. Plus, it paints a picture which gives you an access point and gets you speaking your client’s language.
- Market, Market Then Market Some More
Find your voice and branding, choose your channels and get out there! You can start with your own network, both personal and professional, to help you get set up. Offer free 15-30 minute coaching sessions to colleagues, friends or family. Design a 2 for 1 referral system and ask for testimonials in exchange as a way to build up your reputation. Start a blog or seek out other blogs and media to write for. This is a great way to gain exposure, gain credibility and build your following through SEO.
- The “Starting A Coaching Business” Checklist of Questions:
- What kind of coaching do you want to do?
- Do you want to get certified? If so, where?
- What will be the name of your business? What will the branding look like?
- What problem will you solve?
- What does your dream client look like?
- How will you reach out to clients? 1:1 or group video conferencing sessions ot both?
- What will you do to gain exposure and credibility?
When it comes to selling something, whatever your product or service is, it becomes much easier to stand behind what you’re selling when you believe in it. As part of your business plan (which ultimately becomes your offering), standing true to what you know, love, and trust, will position you as the authority of what you’re coaching.
To build and strengthen that trust, start by giving out free content. Providing free content allows your following to put it to use first. If they get results, they will want more from you. They will want your essence, your knowledge and wisdom, which will eventually nurture one-time prospects into becoming long-term paying clients.
Before selling anything, get prospects and clients to know more about you, fall in love with you and trust you. This is the most direct route to making a big sell down the line. After all, you’re playing the long game instead of focusing on instant gratification. Fiercely loyal clients is your ticket to a prosperous business.
Start by providing short and informative videos on your YouTube channel. It could be about hosting a free webinar or tutorial that offers valuable information or tips and tricks that shed light on your ideal client’s problem. Or start a Facebook group. Showing your face in a video conference or a recorded live event helps get you seen and heard. Build momentum to gain interest and eyeballs, which will eventually lead to making small sells.
In order to get people to try out your services, consider your online accessibility and presence to push your small sells like hosting workshops and webinars regarding your niche. Think ebooks, a membership site, tutorials, follow along videos – anything that people can access to get more streamlined content from you.
Down the line, these small sells will lead to the big sell which could be your high-end coaching session, a coveted spot in a very exclusive mastermind group or retreat, or preferred enrollment into your top notch school or course.
Turning prospects into clients means reining them in thoughtfully with internet marketing that brings you to the forefront. It’s about leading with those smaller front end sells to reel your audience in towards the bigger back end sells – your flagship product.
Building an automated system through email leads and newsletters, for example, builds your following. This way, you can create your community and redirect from front-end to back-end.
Content is king so provide high quality, easily accessible information delivered through you, the coach they know, love and trust. Especially with an online coaching business, face time is extremely relevant. Whether prerecorded or live, consider video conferencing as an essential digital tool to establish and build your coaching brand.
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