Fundraising strategies are the backbone of every nonprofit’s campaign. They are essential to the livelihood of the cause you’re promoting. What we don’t want to forget is that behind every contribution, there’s an actual person or group of people. It’s too easy to get caught up in the backend of your donation campaign, which means you lose sight of the people who help you hit your financial targets. Without donors, you wouldn’t be able to get very far at all.
Sure, journals, mugs, and anything that’s monogrammed are nice takeaways for donors, but it’s more about the deeper connection and understanding of why the donor chose to support you and your cause. What drives them? Why did they choose your nonprofit? Keep the following in mind next time you get a serious payout from a donor:… Read more →