Growing up, many of us learned that modesty is a virtue and that it’s bad to boast about one’s accomplishments. In order to improve the visibility, name recognition, and the success of your nonprofit, however, it is necessary to promote your organization and its work in a smart, effective manner. In today’s blog, we’ll be discussing some of the ways nonprofit organizations utilize social media to raise awareness —and funds —for their causes!
Used for more than posting selfies and photos of your cat, social media platforms like Facebook, Instagram, Twitter, and others have become important marketing channels. Maintaining an active presence on social media by regularly posting content, news, photos, and videos is a great way to increase awareness of your organization and engage users of social media. Posting a lovely pic would be a great start to grab the audience's attention. Therefore many professionals search for famous quality pictures to design and post them daily. Whether you’re trying to spread the word about a fundraiser event you’re planning or want to share a few photos of some of the great work you are doing within your community, social media channels are the perfect place to do it!
If you’re not already active on various social media channels, becoming familiar with how people interact on the different platforms can feel a bit perplexing at first—but fear not! A major reason why social media platforms have become so popular is their ease of use. Here are 5 of the most widely-used channels to familiarize yourself with:
When deciding what type of content to publish on your social media profiles, remember that most people use social media as a diversion. Posts and content should be kept short, sweet, and, whenever possible, fun! If you want to get serious about marketing utilize social media to best effect, it is a good idea to familiarize yourself with social media best practices for nonprofits.
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