Kodi Kusonkhetsa Ndalama Ndi Ntchito Zotani?

Muyenera kuti muli ndi lingaliro loti kusonkhetsa ndalama kampeni ndi chiyani, ngakhale mawu oti "kampeni kusonkhetsa ndalama" amangobweretsa zithunzi za ma cookie a Girl Guide! Ngakhale ili ndi lingaliro labwino kwambiri, lingalirolo silofanana.

Kulimbikitsa chochitika chanu, kuwonetsa oyenerera, ndikuwunikira zosowa za anthu ammudzi zonse zimafunikira njira zandalama kuti zisinthe ndikusintha zinthu.

Koma pamene tikulowa zaka khumi zosiyana siyana pomwe njira yatsopano yamoyo - yachilendo - ikuwoneka kuti ili paliponse mdziko lapansi, kusonkhetsa ndalama zapampando kwatenga tanthauzo lina, lomwe limabweretsa funso loti - Kodi kampeni ikuthandizira chiyani lero ndi zaka ziti?

• Mu positi iyi ya blog, tikambirana:
• Mitundu yosiyanasiyana yamakampeni
• Malingaliro opezera ndalama
• Zitsanzo zampikisano wopezera ndalama
• Momwe mungapezere ndalama
• Ubwino wachitatu pakuthandizira pantchito zapaintaneti
• Ndi zambiri!

Ngati mukufuna kutolera ndalama pazomwe mukufuna koma mukufunikira kumveketsa bwino za "chiyani" ndipo simukukhulupirira "bwanji," werenganinso kuti mumve zambiri.

Poyambira mliri wapadziko lonse lapansi, osonkhetsa ndalama amayenera kutenga njira ina. Pakadali pano, zenizeni, zazikulu zokongola zamagalasi, misika, ndi mafashoni ndi ziwonetsero zamaluso; ndipo kanyumba kakang'ono ka anthu wamba, chakudya chamasana, ndi magulu amasewera amayenera kuimitsidwa.

Koma chifukwa choti sitingakhale nawo sizitanthauza kuti titha kupeza njira yowabweretsera intaneti kudzera pamisonkhano yamavidiyo. Tsopano, kuposa kale lonse, ukadaulo umatha kutipatsa zida zama digito zomwe zitha kusintha zinthu zomwe sizingatheke kukhala zochitika zenizeni pa intaneti.

Ndipo si zokhazo - Kumbuyo kwa kukonza mapulani ndi kusamalira kampeni kuphatikiza kusankha komiti, kukhazikitsa zolinga, kudzipereka kumatha kuchitika pa intaneti kuchokera kulikonse nthawi iliyonse. Zachidziwikire, misonkhano yamagulu ndi anthu ndiyofunika kwambiri ndipo ili ndi maubwino awo, koma mothandizidwa ndi makina ophatikizira makanema, magawo ambiri a kampeni yanu amatha kuwathandizapo pokonzekera kuphedwa.

Kodi ndalama zothandizira kampeni ndi chiyani?

Pakapita nthawi yayitali, ntchito zampikisano zimayendetsa zomwe zikuyambitsa kapena kuwunikira cholinga. Lingaliro ndikupanga ndalama zomwe zipite ku cholinga kapena cholinga. Zopanda phindu, mwachitsanzo, zimawadziwitsa za cholinga chawo, pulogalamu kapena zoyeserera zawo popempha zopereka kudzera munjira zopezera ndalama.

Nazi zitsanzo zingapo zomwe zingachitike pamasom'pamaso, komanso kudzera pamisonkhano yakanema:

• Kampeni Yaikulu
  Kawirikawiri amagwiritsidwa ntchito pazinthu zazikulu (taganizirani kukonzanso kwa mega, zomangamanga kapena kugula), kampeni yayikulu ikufuna kupanga mphatso zazikulu zofunika kutalikitsa nthawi yayitali (nthawi yayitali). Lingaliro ndikuti atolere ndalama zambiri koyambirira kuti zigwiritsidwe ntchito makamaka kuti zitheke ntchito yapadziko lonse lapansi.
• Chochitika Choyendetsedwa Ndi Moyo
  Ngati gala sakuchitika, ganizirani momwe mungasinthire chochitika chilichonse cha munthu wamoyo kukhala chimodzimodzi. Ngati nthawi zambiri mumakhala ndi wokamba nkhani pamwambo wanu, alowetsani "makanema" macheza pavidiyo. Ngati mumaganizira zokhala ndi phwando lowonera makanema, ganizirani momwe mungalumikizire aliyense kuti aziwonera kunyumba. Chochitika chovina? Kuthamanga kwenikweni, kuyenda kapena njinga? Mutha kuchita zonsezi kuti mupeze ndalama.
• Kampeni Yopereka Chidziwitso
  Kampeni yodziwitsa anthu yakhazikitsidwa kuti ikope ndikukonzekeretsa kuzindikira pagulu za anthu pazovuta, zoyambitsa, zovuta kapena malingaliro adziko lonse. Zomwe zimachitika ndi zopanda phindu, cholinga chake ndikuphunzitsa anthu za zomwe zikuchitikazi ndipo zitha kuchitika mosavuta ndi kampeni yofalitsa nkhani kapena YouTube.
• Kampeni Ya Anzanu
  Kwa iwo omwe ali ndi netiweki yayikulu, kampeni iyi imagwira ntchito pakati pa anthu omwe amakonza ndawala zawo kuti apange zopereka kuchokera kwa wina ndi mnzake. Pogwiritsa ntchito malo ochezera a pa Intaneti komanso nsanja zapaintaneti, anthu amatha kudalira anzawo kuti ayendetse mpira ndikuimilira pamenepo (kutengera kutalika kwa netiweki ya munthu) kapena kupitiliza kukwera ndi anzawo munthawi yampikisano pa intaneti.
• Ntchito Yogulitsa Anthu
  Izi ndizabwino kwa zopanda phindu kuti zithandizire projekiti mothandizidwa ndi anthu ambiri kudzera muzopereka zazing'ono, komanso zothandizidwa. Kamodzi kokha mwa munthu, kubweza ndalama tsopano kwakhala kotchuka kwambiri kudzera pa intaneti. Fotokozerani nkhani yanu muvidiyo yomwe idalembedweratu kuti ikhudze uthenga wanu ndikuyendetsa omvera anu kuti apereke.
• Kampeni Yoyenera Kutsatsa
  Kuchokera pachikhatho cha dzanja lanu pogwiritsa ntchito chida chanu, njira yotsika mtengo komanso yosavuta ikutanthawuza kuti aliyense atha kupereka ndalama kubungwe kudzera pa mameseji.
• Social Media Campaign
  Kukhazikitsidwa pa tsamba limodzi kapena ambiri ochezera, kampeni yamtunduwu imakopa zopereka pokhala malo owonekera, mwayi wofikira komanso womangidwa kale muzopereka. Facebook, ndi Instagram ndizomwe mungapite koma ganizirani momwe mungagwiritsire ntchito TikTok kapena chititsani nyimbo zamoyo pa intaneti.
• Ntchito Yothetsa Chaka
  Kutha kwa chaka (sabata yatha ya Disembala) kumakhala nthawi yopatsa kwambiri pachaka pomwe anthu ndi makampani amatha kupereka ndi kukhala opereka. Kampeni yomaliza chaka ndi njira yopezera ndalama kumapeto kwa chaka (komanso kuti makampani akulu agwiritse ntchito ndalama zawo!) Kuti apeze ndalama zambiri pazopereka. Kuphatikiza apo, ndikukankhira kothandiza chaka chamawa.

Kutengera ndi zomwe mukuyambitsa kapena projekiti yomwe mukugwira, mutha kusankha njira imodzi kapena zingapo zomwe zingagwirizane ndi zosowa zanu. Chinthu chimodzi ndichotsimikizika; Popeza komwe tili mdziko lapansi pano, kampeni yanu ikayamba, mudzazindikira msanga kuchuluka kwa magawo omwe akusuntha!

Kuwongolera gulu lanu, kuthandizana ndi anthu ena, kukhazikitsa malo anu… ntchito zonsezi zimafunikira nsanja yotsogola yolumikizirana yamagulu ndi zida zadijito ndi mawonekedwe kuti ibweretse pamodzi pa intaneti.

Makamaka zikaona ngati pali zinthu miliyoni zoti tichite ndipo anthu afalikira ponseponse pamapu, kusonkhetsa ndalama kumisonkhano kumatha kumva kukhala kovuta. Lolani zida zama digito monga msonkhano wamakanema kuti zithandizire khalani okonzeka. Mukakhala:

• Khazikitsani Cholinga Chanu
• Mamembala a Komiti Yosankhidwa
• Anapeza Odzipereka
• Wotcha Kampeni Yanu
• Zochitika Zokopa Pamsonkhano Wokambirana

Kenako mutha kupita patsogolo ndi zizolowezi zingapo zomwe zingapangitse kuti kampeni yanu iwoneke ndikuthandizira zopereka zomwe mukufuna kuti cholinga chanu chidziwike ndikumveka. Nayi malamulo ochepa opezera ndalama pakutsatira:

1. Yambitsani Kampeni Yanu Pang'onopang'ono
   Ngati mukufunadi kugunda nyumba ndi kampeni yanu yopezera ndalama, sonkhanitsani gulu laling'ono kuti likhazikitse pang'ono. Pemphani anzanu, abale ndi anzanu kuti ayambe. Osapeputsa mphamvu ya omwe akukulemberani msanga; Amatha kukhala maso anu ndi makutu anu ndikuthandizani kupereka mayankho ofunikira kwambiri pazitsamba kapena zolakwika zilizonse patsamba lanu, zosemphana ndi kutumizirana mameseji, mwayi wokula, ndi zina zambiri Chofunika kwambiri, mudzakhala ndi othandizira omvera omwe akufuna kupereka kuyambira pachiyambi. . Mukangotsegulira anthu kampeni yanu, mudzawona kuti anthu atha kupereka ndalama atadziwa kale kuti muli ndalama mumphika ndikuwona kuti pali zotsatirazi.
2. Onetsani Chizindikiro Chanu
   Kuti mupeze zopereka zomwe mukuyang'ana, yambani ndikupanga chidaliro ndi omwe akukuthandizani kudzera mumtundu wanu. Chizindikiro chanu ndi khadi yanu yoyimbira ndipo kukhulupirika kwake kumachokera ku zomwe imayimira. Perekani mzere wakutsogolo ndi pakati kuti zikuthandizeni kuyang'ana omwe akukuthandizani ndikuwatsogolera pamtima pa cholinga chanu. Adziwitseni kuti ndi malonda anu ndi kampeni, ndipo palibe amene ali ndi njira zotsatsa zomwe ndi zanu. Onetsetsani kuti chizindikiro chanu chikuwoneka pogwiritsa ntchito mitundu yolumikizana, ndi ma logo omwe ali olumikizana m'njira zosiyanasiyana; kukopera kochokera pansi pamtima komanso koyitanira kuchitapo kanthu; kuyenda pa intaneti komwe kumakhala kosavuta kutsatira komanso kumawoneka kosangalatsa; mavidiyo okhudza mavidiyo pa webusaiti yanu omwe amawonjezera gawo lanu pa nkhani yanu, ndi zina zotero. Kuchita ndi kampani yotsatsa malonda kungapangitse njira yomanga kukhulupirirana, kupereka njira zogwirizana kuti muyeretse dzina lanu lachidziwitso ndi kupititsa patsogolo malonda anu kuti mukhale ndi chikoka chachikulu komanso kukhudzidwa kwa opereka.
3. Gwirizanitsani ndi Anzanu
   Pankhani yakukopa ndalama kwa anzawo, ndikofunikira kufotokoza bwino zolinga zanu komanso zomwe zingachitike mukampeni wanu. Makamaka mukamadalira anzanu komanso ma netiweki awo, ndikofunikira kuti mufotokozere momwe ntchito yawo ilili yofunika. Khazikitsani macheza apakanema pogwiritsa ntchito pulogalamu yochitira msonkhano wamakanema yomwe imatha kutenga nawo mbali kuti azichita misonkhano yophunzitsa. Perekani zida zadijito, mapepala opangira maupangiri, malingaliro ndi zitsanzo zamakampeni opambana kale olimbikitsira komanso olimbikitsira. Mawonekedwe ndi maupangiri omwe amafotokoza zomwe zikuyenera kuchitika ndi othandiza makamaka ngati nthawi ndi nthawi zikuyenda. Pampikisano wokulirapo, pitirizani kupitiliza kujambula zithunzi ndi chilankhulo, popanga zida zadijito zomwe zimakhala zokonzeka ndi ma logo, zilembo, zithunzi zovomerezeka, ndi buku la kalembedwe. Phatikizani ulalo kapena kutsegula Dropbox kuti aliyense athe kuyika pakati ntchito yawo kuti azitha kupeza mosavuta komanso kusintha kosavuta. Izi zimathandizira kusunga umphumphu wa chizindikirocho komanso chifukwa chake, ndikupereka mphatso kwa anthu onse kuti awone ngati kampeni yanu yayikidwa bwino ndikukonzekera zopereka!
4. Onetsani Zotsatira Zopereka Zonse
   Kuti omwe akukuthandizani atsegule zikwama zawo, onetsani ndi kuwauza kuti zopereka zawo zimathandiziradi ndipo zimabweretsa chifukwa chake. Kudzera mukutumiza kwanu, yendetsani kunyumba lingaliro lakuti ngakhale mphatsoyo, yayikulu kapena yaying'ono, aliyense atha kusintha. Powonetsera momwe zopereka zawo zimathandizira patsamba lanu ndi kafukufuku kapena kauntala, kapena kudzera mu infographics, makanema kapena zithunzi zazing'ono zomwe zimasinthidwa munthawi yeniyeni- mukulimbikitsa zopereka zilizonse kuti zitheke chifukwa chilichonse chofunikira!
5. Gawani Mauthenga Anu Ndi Kanema
   Kanema ali ndi mphamvu yofotokozera zomwe sitinganene ndi mawu. Lolani kanema kukhala chida chomwe mumagwiritsa ntchito pazitsulo zonse kuti muwonetsetse bwino misonkhano yanu zikhulupiriro zazikulu ndi zikhalidwe. Gwiritsani ntchito kuseri kwa zojambulazo, lembani zokambirana zamavidiyo ndi atsogoleri amalingaliro ndi omwe akukonzekera kampeni, kapena makanema asanakhaleko ndi zina zambiri kuti muphatikizidwe mu kanema wa manifesto yemwe amafotokoza nkhani ya mtundu wanu komanso cholinga chanu.
6. Muzikondwerera Kupambana Kocheperako
   Wothandizira kampeni yanu pamapeto pake amatsogolera ku chipambano, chifukwa chake musaiwale kutenga nthawi kukondwerera kutalika kwanu (ngakhale mutakhala ndi njira zina). Zizindikiro zanu zakupambana, zozizwitsa, malingaliro opanga komanso zopezera ndalama zonse zikuyenera kuvomerezedwa. Potero, mdera lanu limatha kukhala lolunjika komanso lolondola pamene mukuyandikira pafupi ndi cholinga chanu. Kumbukirani: Chikondwererochi chimakumbutsa anthu onse omwe ali mgulu lanu (ogwira ntchito, odzipereka, mamembala amakomiti, ndi ena) kuti ndiofunika kuti ntchitoyi ichitike bwino. Kuphatikiza apo, zimawonetsa opereka anu onse kuti kuwolowa manja kwawo kudalipira. Ganizirani kutumiza makhadi othokoza ndikudziwika kwa omwe akupatsani, makamaka pambuyo pothandizira kwakukulu.

Kukhala wokhoza kugwiritsa ntchito intaneti kwatsegula njira yomwe ntchito zopezera ndalama zathandizira kupanga ndikubweretsa zopereka. Sikuti mumatha kufikira omvera ambiri, koma muli ndi zida zadijito zoti mukonzekere, kukhazikitsa njira zokhazikitsira kampeni yanu kuchokera kunyumba. Nazi zabwino zitatu zopeza ndalama pa intaneti:

1. Ndiosavuta Kukhazikitsa
   Kukhazikitsa mabungwe akuthupi sikutanthauza kukonzekera kokwanira kokha koma kumafunikira kukhala m'malo osiyanasiyana munthawi zosiyanasiyana. Kupanga ndalama pamisonkhano yapaintaneti kumachotsa "kuthupi" kwa zonsezi. M'malo mopita khomo ndi khomo, kuwongolera anthu, ndikumaliza ntchito, ukadaulo ungakuthandizeni kwambiri! Zopereka zokha kudzera pamakina olipira pa intaneti, osankha odzipereka pamisonkhano yamavidiyo ndikusintha anthu ammudzi pogwiritsa ntchito njira zapaulendo zothandizira zonse kuti muchepetse katundu ndikukuyikani panjira yopita kuzolinga zanu zachuma.
2. Ndizothandiza kwambiri
   Kokani kuti musungire malo ochitira mwambowu kapena kutumizira zida zoyankhulirana zokwera mtengo. Dalirani ukadaulo womwe muli nawo ngati msonkhano waulere wavidiyo.
3. Amakulitsa Kufikira Kwanu
   Asanakhale pa intaneti, ntchito zopanga ndalama zothandizira kampeni zinali zoletsedwa poyandikira. Ngati simukuchita phindu pang'ono kumidzi, mwayi ndiwoti wina wochokera mumzinda waukulu sadzawoneka pamwambo wanu. Ndikopeza ndalama pa intaneti, kutalikirana kwakuthupi si gawo la equation. Aliyense kuchokera kulikonse atha kupereka ndalama pazofuna zanu kapena kujowina gulu lanu ndikugwira ntchito pazomwe mukuyambitsa. Gulu lanu lidangokhala mayiko akunja!

Ndi FreeConference.com's kampeni yopezera ndalama pamisonkhano yamavidiyo, mutha kutsegulira tsegulani ndalama zanu kuti mupange kampeni yochititsa chidwi kwambiri ndikukopa opereka mowolowa manja pazifukwa zanu. Kupeza ndalama pamakampeni kumatha kupangidwa mwadongosolo komanso osadetsa nkhawa kwambiri ndi njira yaulere yolumikizirana mavidiyo yomwe imakulumikizani ndi anthu omwe muyenera kulumikizana nawo.

Sungani ndalama kuti mugwire ntchito ndi zinthu zaulere zomwe zimathandizira kukonzekera ndikukwaniritsa kampeni yanu. Sangalalani Kugawana Kwama Screen, Kutsitsa Kwa Video Kwaulere, Chipinda Cha Misonkhano Chaulere Paintaneti, ndi zina zambiri!