Njira zopezera ndalama ndiye msana wampikisano uliwonse wopanda phindu. Ndizofunikira pamoyo wazomwe mumalimbikitsa. Zomwe sitikufuna kuyiwala ndikuti kuseri kwa zopereka zilizonse, pali munthu weniweni kapena gulu la anthu. Ndikosavuta kutengeredwa kumbuyo kwa anu kampeni yopereka ndalama, zomwe zikutanthauza kuti mumatha kuiwala anthu omwe amakuthandizani kugunda ndalama zanu. Popanda opereka ndalama, simungafike patali konse.
Zachidziwikire, magazini, makapu, ndi chilichonse chomwe chimasanjidwa ndi njira zabwino zoperekera othandizira, koma ndizokhudza kulumikizana kwakuya ndikumvetsetsa chifukwa chomwe woperekayo wasankha kukuthandizani komanso cholinga chanu. Nchiyani chimawayendetsa? Chifukwa chiyani adasankha zopanda phindu? Khalani ndi malingaliro otsatirawa nthawi ina mukadzalandira kulipira kwakukulu kuchokera kwa woperekayo:
Kuyesetsa mwachangu (pasanathe sabata kapena awiri, ngati si masiku) ndalama zitaperekedwa, zimatsimikizira kuti palibe amene angaiwale. Kuphatikiza apo, zikuwonetsa kuyambitsa komanso momwe mumasamalirira. Kukhazikitsa kuyitanitsa pamsonkhano, kuwombera uthenga wothokoza, kutumiza makalata enieni, ngakhale mphindi ziwiri kapena zisanu "Zikomo" kanema kujambulidwa Kugwiritsa ntchito pulogalamu yochitira msonkhano wapakanema - komabe mumachita izi, kuvomereza kuti athandizidwe kumawathandiza kuti azimva kuti ndi ofunika. Kuphatikiza apo, zimalimbitsa mgwirizano wazopereka mtsogolo.
Sanjani masheya ndikukonzekera chochitika kapena msonkhano wamisonkhano kuti mudzakumanenso ndi omwe amakupatsani nkhope ndi nkhope ndikuwadziwa bwino. Pezani zomwe zimapangitsa kuwolowa manja kwawo ndikukumba kuti mudziwe zambiri. Izi ndizofunikira chifukwa zimakhazikitsa kulumikizana kwakuya komanso kuwulula zidziwitso zomwe zitha kupulumutsidwa ndikugwiritsidwa ntchito pambuyo pake kuti zikope mtundu womwewo wa omwe amapereka mwaulere.
Perekani opereka chithandizo kwa inu ndikufalitsa kuwolowa manja kwawo mpaka momwe mungathere pazochitika zapa TV komanso kulumikizana kwamabizinesi. Onetsani manambala, muzifunsa mafunso ndikupanga zomwe mwapeza kale misonkhano yamavidiyo yojambulidwa or misonkhano yamisonkhano za zomwe mukufuna kuchita ndi ndalama zomwe zaperekedwa pazifukwa zanu. Zikupita kuti? Kodi akupindula ndani? Ikani mayina ndi nkhope, ma hashtag, ndi ma URL kuzinthu izi.
Mukamayesetsa kupeza othandizira atsopano, kumbukirani kuti muyenera kukhala mukufunafuna kutulutsa 2-3. Sikuti izi zimangobweretsa "mwazi watsopano" ndi mwayi wabwino wopanga nsanja ya omwe adapereka kale ndi omwe angakuthandizireni kuti adziwe zambiri pazomwe zimayambitsa. Malo olumikizirana atha kukhala ndi makalata; zochitika zomwe zimapempha opereka ndalama kuti adzawoneke pamasom'pamaso ndikutenga nawo gawo m'malo mongopereka ndalama; Msonkhano wokonzekera makanema zokweza, zida zolumikizirana ndi omwe amapereka, ndi zina zambiri.
Mulimonse ndemanga akubwera kuchokera kwa omwe amapereka, kaya ndi abwino kapena olakwika, onetsetsani kuti mfundo zanu ndi "zotseguka." Kupereka makanema ochezera mwachangu ndi FAQ; mzere wothandizira kapena kukonzekera kuyitanitsa msonkhano mwachangu kumawonetsa kuti mumatha kuchitapo kanthu mwachangu ndikuwonetsetsa kuti mayankho a wolandirayo alandiridwa. Kuphatikiza apo, uwu ndi mwayi wochita nawo ndikuwathokoza chifukwa cha zomwe apanga.
Kukonzekera mayitanidwe amsonkhanowu milungu kapena miyezi kumapeto kwa mzere ndi wopereka mwayi kwa inu kuti muwafunse mafunso munthawi yeniyeni kuti mumve malingaliro awo za kampeni. Amakonda chiyani / sakonda chiyani pamsewero wanu? Kodi muyenera kuganizira chiyani mosiyana nyengo yamawa? Bonasi: Simuyenera kuda nkhawa kuti mudzayitanitsa mtunda wautali bwanji ndi pulogalamu yaulere yoitanitsa msonkhano dinani-manambala.
Ngati wopereka wanu ali kutsidya kwa nyanja kapena kunja kwa tawuni ndipo sangathe kupita kuofesi yanu kapena likulu lanu, aitaneni kuti adzaone. Kugwiritsa ntchito msonkhano wapakanema teknoloji, khalani ndi nthawi ndi tsiku ndipo mutengere chipangizo chanu pamene mukuyenda mumlengalenga. Dziwitsani wopereka wanu kwa anthu omwe amagwira ntchito molimbika kapena anthu omwe akhudzidwa ndi zopereka!
... ndipo muwone momwe zimakhalira ngati "othandizira opereka." Kuchitiridwa ngati munthu m'malo mwa nambala kumakhala ndi maubwino ambiri, makamaka mukapangitsa woperekayo kuti akhale wapadera. Pangani njira yothandizira osungira ndalama popanga kulumikizana kulikonse. Yang'anani pa ntchito yabwino kwambiri yamakasitomala pophunzitsa bwino odzipereka ndi ogwira ntchito patsogolo; perekani zithandizo zanokha komanso zambiri zaposachedwa pa intaneti.
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