Ukwabelana Ngokunakekela: Ukukhuthaza Imbangela Yakho Engenzi Nzuzo kanye Nokufeziwe Nge-Social Media
Ngokukhula kwethu, iningi lethu lafunda ukuthi ukuthobeka kuyinto enhle nokuthi kubi ukuziqhayisa ngalokho okufezile. Ukuze uthuthukise ukubonakala, ukuqashelwa kwegama, nempumelelo yenhlangano yakho engenzi-nzuzo, noma kunjalo, kuyadingeka ukukhuthaza inhlangano yakho nomsebenzi wayo ngendlela ehlakaniphile, esebenzayo. Kubhulogi yanamuhla, sizoxoxa ngezinye zezindlela izinhlangano ezingenzi nzuzo ezisebenzisa imithombo yezokuxhumana ukuqwashisa — kanye nezimali — ngezimbangela zazo!
I-Social Media Marketing 101: Ukwazi Yini Ongabelana Ngayo nokuthi Ungabelana Ngani ngayo!
Isetshenziselwa okungaphezu kokuthumela izithombe ozishuthe zona kanye nezithombe zekati lakho, izinkundla zokuxhumana ezifana ne-Facebook, Instagram, Twitter, nezinye seziphenduke iziteshi ezibalulekile zokumaketha. Ukugcina ubukhona obusebenzayo ezinkundleni zokuxhumana ngokuthumela njalo okuqukethwe, izindaba, izithombe, namavidiyo kuyindlela enhle yokwandisa ukuqwashisa ngenhlangano yakho futhi ubandakanye abasebenzisi benkundla yezokuxhumana. Ukuthumela isithombe esihle kungaba yisiqalo esihle sokudonsa ukunaka kwezethameli. Ngakho-ke ochwepheshe abaningi basesha izithombe zekhwalithi ezidumile ukuwaklama nokuwathumela nsuku zonke. Kungakhathaliseki ukuthi uzama ukusabalalisa izwi ngomcimbi wokuqongelela imali owuhlelayo noma ufuna ukwabelana ngezithombe ezimbalwa zeminye yemisebenzi emihle oyenzayo emphakathini wakho, iziteshi zenkundla yezokuxhumana ziyindawo ekahle kakhulu yokuwenza!
Iziteshi Ezinkulu Zezenhlalo Zokumaketha Okungenzi Nzuzo
Uma ungakasebenzi eziteshini ezahlukahlukene zokuxhumana, ukujwayela indlela abantu abaxhumana ngayo kuzingxenyekazi ezahlukahlukene kungakuxaka ekuqaleni — kepha ungesabi! Isizathu esikhulu sokuthi kungani izinkundla zokuxhumana sezithandwa kangaka wukusebenziseka kwazo kalula. Nazi iziteshi ezi-5 ezisetshenziswa kakhulu ukuzijwayeza:
- Facebook Isungulwe ngo-2004, i-Facebook ingelinye lamasayithi amadala okuxhumana nabantu kepha igcine ukusebenzelana kwayo eminyakeni edlule ngokungeza izici ezinjengokusakazwa kwevidiyo bukhoma nohlelo lokuthumela imiyalezo kokunikezwayo kwayo. Ngabasebenzisi abangaphezu kwezigidi eziyizinkulungwane ezimbili abasebenza njalo ngenyanga, i-Facebook iyaqhubeka nokugcina isimo sayo njengenkundla yezokuxhumana ethandwayo nenkundla yokukhangisa. I-Facebook ithumela izithombe, amavidiyo, izindatshana zezindaba, nokunye okuqukethwe okungaba nentshisekelo kubasebenzisi.
- Twitter Isetshenziswa ngamakhulu ezigidi zabantu usuku ngalunye ukwaba imicabango nezithombe zabo nomhlaba wonke, i-Twitter ihloselwe izingxoxo zefomu elifushane (okwamanje iphoqelela umkhawulo oqinile wezinhlamvu ezingama-280) nokwabelana (okubizwa ngokuthi yi-tweeting) futhi kabusha Ukwabelana (ukuphinda ubhale kabusha) izindaba, amavidiyo, nezithombe.
- Instagram Ihloselwe ukwabelana ngezithombe namavidiyo amafushane, i-Instagram iyindlela ebukeka kahle kakhulu elungele ukuthumela izithombe ezingahlelwa ngezihlungi ezahlukahlukene ngaphambi kokushicilelwa. Ungakwazi futhi ukuthumela amavidiyo ajabulisayo endaweni yesikhulumi, engeza umculo ezindabeni ukubenza bahehe nakakhulu, futhi benze ukusakaza bukhoma.
- I-LinkedIn Ngokufanayo nomqondo we-Facebook kodwa ohloselwe ukuxhumana nochwepheshe, i-LinkedIn ingesinye isiteshi sezokuxhumana esisetshenziswa izinkampani nezinhlangano ukukhulisa iphrofayili yazo nokuheha ithalente. Okuhle ngale nethiwekhi ukuthi akumele uthembele ekuthumeleni kuphela njengakwamanye amanethiwekhi. Inikeza amanye amathuluzi, njengemilayezo eqondile kanye ne-navigator yokuthengisa. Lokhu kukuvumela ukuba thumela imiyalezo yokuhlola ku-LinkedIn futhi wenze izinkundla zokuthengisa zomuntu siqu ezengeziwe.
- YouTube I-Google iphethwe i-Google, i-YouTube iyinkundla yokwabelana ngamavidiyo edume kakhulu futhi isiyithuluzi lokumaketha elisebenza ngempumelelo enkulu kubantu, izinkampani nezinhlangano zazo zonke izinhlobo. Ukwenza isiteshi se-YouTube nokuthumela okuqukethwe kwekhwalithi ngesimo samavidiyo aqoshwe kusengaphambili nemifudlana ebukhoma kuyindlela enhle yokwazisa inhlangano yakho, ukuqwashisa, nokuzuza imali engenayo evela kubakhangisi be-YouTube uma ngabe amavidiyo aduma ngokwanele!
Gcina Okuthunyelwe Kwakho Kufushane Futhi Kumnandi
Lapho uthatha isinqumo sokuthi hlobo luni lokuqukethwe ozokushicilela kumaphrofayili wakho wezokuxhumana, khumbula ukuthi iningi labantu lisebenzisa imithombo yezokuxhumana njengokuphambukisa. Okuthunyelwe nokuqukethwe kufanele kugcinwe kufushane, kumnandi, futhi, lapho kunokwenzeka, kujabulise! Uma ufuna ukuzimisela ngokuthengisa usebenzisa imithombo yezokuxhumana ukuze usebenze kahle, kuwumqondo omuhle ukuzijwayeza nayo izindlela zokuxhumana ezihamba phambili zezingenzi-nzuzo.
Landela i-FreeConference ku-Social Media!
Xhuma neFreeConference ku-Instagram, Twitter, LinkedIn, nakuFacebook ngokuchofoza kuzithonjana ezingezansi.
I-FreeConference.com umhlinzeki wokuqala wokushaya ingqungquthela wamahhala, ekunikeza inkululeko yokukhetha ukuthi ungaxhuma kanjani emhlanganweni wakho noma kuphi, nganoma yisiphi isikhathi ngaphandle kwesibopho.
Dala i-akhawunti yamahhala namuhla futhi uhlangabezana nokuxhumana nge-teleconferencing kwamahhala, ividiyo engenakho ukulanda, ukwabelana ngesikrini, umhlangano wewebhu nokuningi.
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