Ekhasini labo eliyisiqalo, abahlinzeki be-Customer Relationship Management (CRM) abahlinzeki be-Salesforce bathi ngokwesilinganiso, lapho amaklayenti abo esebenzisa i-Cloud ukugcina ubudlelwane obusebenzisekayo bamakhasimende namakhasimende abo, bahlangabezana nale:
+ 27% ukwanda kwemali engenayo yokuthengisa + 32% ukwanda kokuguqulwa kokuhola
+ 56% ukuthunyelwa ngokushesha, + 34% ukwanda kokwaneliseka kwamakhasimende.
Bona https://www.salesforce.com/crm/comparison/ ukuze ufunde kabanzi ngeSalesforce CRM.
Ukwaneliseka kwamakhasimende yikho okwenza impumelelo ebhizinisini lesimanje, futhi ungasebenzisa khulula izingcingo zenkomfa ukwandisa ukwaneliseka kwamakhasimende ngokuxhumana okuqondile kwezindlela ezimbili zebhizinisi nokuqoqa impendulo yamakhasimende. Ukuxhumana okuqondile kuyikho konke manje, kepha bekungahlali kunje. Ukuze siqonde kangcono ukuthi kungani ubudlelwane bamakhasimende obuxhumanayo bubaluleke kangaka, ake sibheke ngokushesha ukuthi i-Intanethi ibuguqule kanjani ubudlelwane bamakhasimende.
Ubudlelwano bamakhasimende obusebenzisanayo budala
Ku-boom yabathengi yangemva kwempi ka-1950, "amakhasimende kwakufanele akhokhiswe futhi angalalelwa", futhi ukumaketha kwakususelwa kuma-Ps amane: Umkhiqizo, Intengo, Indawo kanye nePhromoshini.
Emuva ngosuku, uMkhiqizo wawuyiCoke. Intengo "ibithengeka". Indawo yayikhona "kuzo zonke izitolo zakhona". Ukukhuthaza bekusho; "phrinta Coke kuwo wonke amabhodlela, kupholile, ohlangothini lwamaloli kanye nebhodi lokukhangisa eNyakatho Melika ". Qaphela ukwengezwa okufingqiwe kwamagama" ukubanda kweqhwa ", kanye nokuphoqeleka okunesikhundla" Phuza "ngaphezu kwegama lomkhiqizo. Yebo mnumzane!
Ukumaketha kwakuwumthamo wendlela eyodwa, futhi okuwukuphela kwempendulo yamakhasimende okuthengiswayo kwakuwukuthengisa. KwaCoke, i- "Customer Relationship Management Technology" yabo kwakuyi-Coke cooler. Nakhu ukuthi kusebenze kanjani:
- Gcina: "I-cooler's gettin 'ayinalutho, Hank, ungaphinde u-ode enye iCoke?"
- Ifektri: "Ama-oda anyuke kancane kule nyanga, ake senze amaloli athe xaxa."
Konke kubukeka kungakudala manje, njengoba imindeni yomkhiqizo ehlanganisiwe yethula umhlaba jikelele kumakhasi e-Facebook ezinkampani ngamavidiyo aqhamuka kubaculi be-indie.
Sifike kanjani lapha sisuka lapho?
Ushintsho lwaqala ngawo-1980, ngo ukukhuphuka kwamabhizinisi asekelwe ezinsizakalweni, ancike ebudlelwaneni bamakhasimende obuqinile. I- "Relationship Marketing" iqale ukugxila ku:
- ukuqonda izingxenye zamakhasimende
- ukuletha insizakalo esezingeni esezingeni eliphakeme
- ukukhulisa ukwethembeka komkhiqizo ngokusebenzisa ukulondoloza ukwaneliseka kwamakhasimende
Konke kwaqala ngokulalela.
Ukulalela kwaholela ekuxazululeni izinkinga, okwaholela amabhizinisi namakhasimende emgwaqweni wezokuxhumana ngamabhizinisi omabili. Ubuchwepheshe bezokumaketha bukaFledgling 80 buqukethe "iposi lomnenke" elithunyelwe ngamaqembu abalandeli ababhalela amanethiwekhi wethelevishini becela ukuthi uhlelo lwabo abaluthandayo lungamiswa, nezinkampani ezimema "amaqembu okugxila" ukuthi abanikeze impendulo kumakhasimende ngemikhiqizo.
Ukumaketha kobudlelwano ekugcineni kwafika eminyakeni yobudala ne- ukufika kwekhompyutha ne-Intanethi, iqhuma ibe umgwaqo omkhulu wolwazi ongenamkhawulo, ongaqondakali, osheshayo. Ubudlelwano bamakhasimende obusebenzisanayo bavela kwesinye isinyathelo nge-smart phone, esivumela amakhasimende ukuthi athumele ukubuyekezwa kwezindawo zokudlela ngaphambi kokufika kwe-dessert.
Amabhizinisi kudingeka alondoloze ukuxhumana okuhle ngamabhizinisi amabili
namakhasimende abo ngokwengeziwe usuku ngalunye oludlulayo.
INgqungquthela Yamahhala ibiza ama-cookeer wangaphambi kosuku we-Coke, kepha zisengenye yezindlela ezinhle kakhulu zokwakha ukwaneliseka kwamakhasimende. Ake sibheke i-CRM yesimanje, bese sibona ukuthi ukuxhumana nge-teleconferencing kusenokuthile kangakanani ngamasu wesimanje wokuthengisa nge-inthanethi: ukuthinta komuntu uqobo.
Ukuphathwa kobudlelwano bamakhasimende besimanje okuyimpumelelo (CRM)
I-Amazon.com yakha impumelelo yayo ngokusebenzisa ubudlelwano bamakhasimende asebenzisanayo bedijithali.
Nakhu ukuthi basebenza kanjani:
- Awuvele uthenge okuthile kwa-Amazon; ubhalisa, ube yilungu, bese Ungena ku- "Amazon Yakho". Siyakwamukela ekhaya, s'thandwa!
- Wakha iphrofayili yekhasimende, uvuselele okuncamelayo, bese usetha izilungiselelo zakho. Nguwe umphathi. I-Amazon ikulalele!
- Ubhala ukubuyekezwa komkhiqizo. Uyisazi, futhi umbono wakho uyaziswa. Impendulo yekhasimende izenzakalelayo.
- Okwamanje, konke okwenzayo kungene ngemvume futhi kulandelwa. Ukwenza lula ukwabiwa kolwazi lwangaphakathi, i-Amazon inamasilos ambalwa kakhulu emininingwane yangaphakathi. Wonke umsebenzi wase-Amazon osebenzisana naye uyawazi wonke umlando wakho; "bayakwazi" wena. Enkulumweni yezimboni, lokhu kubizwa nge- "One Face".
- Isoftware ye-CRM yakwa-Amazon iba ngumphakeli wakho siqu, uphakamisa ukuthenga ngokuya ngomlando wakho, ngoba "bayakwazi", nokugcina umkhondo wakho konke okufunayo nesifiso sakho, ngenqola yokuthenga, nohlu lwezifiso.
Qaphela ukuthi kungakanani lokhu wena bayakwenza. Qaphela futhi ukuthi bazama kanjani futhi bakwenze kanjani bazizwa njengomuntu siqu ngangokunokwenzeka, noma ngabe ungakaze khuluma kumuntu. Lonke uhlelo luzenzekelayo ngokumangalisayo, ngoba kushibhile ezinkampanini ezinkulu ukuphatha ubudlelwano bamakhasimende abo obuxhumene nesoftware kunabantu. Kepha akusithina sonke esinezigidi zamakhasimende.
Ngenkathi noma yiliphi ibhizinisi lingazuza ngokusebenzisa isoftware ye-CRM ezenzakalelayo,
ngaphandle kokuthi umkhulu njenge-Amazon,
kufanele ungeze ukuxhumana okuqondile komuntu siqu kuya
yakha ubudlelwane bakho beklayenti obusebenzisanayo.
Kungani izingcingo zenkomfa zamahhala zingukuxhumana okuhle kwezindlela ezimbili kwezamabhizinisi
Indlela engcono kakhulu yokuthola izidingo nezidingo zekhasimende lakho maqondana nomkhiqizo noma insizakalo yakho ukuxhumana ngqo komuntu siqu. Kepha kwezinye izinsuku, asikwazi ukufika olwandle sonke sihlangane ...
Isizathu sokuthi izingcingo zenkomfa yamahhala zisebenze kakhulu:
- Izingcingo zeNkomfa zamahhala zilula kakhulu ukusetha kunemihlangano ebonakalayo; empeleni sifinyelela ekubeni nabo.
- Izingcingo zeNkomfa zamahhala zinqamula yonke imfuhlumfuhlu ye-imeyili futhi zihanjelwe.
- Lapho nje ucingo lwenkomfa lwamahhala seluqalile, abantu bavala izaziso zabo neziphazamiso bese begxila emsebenzini abawenzayo.
- Isiginali yomsindo ecacile yocingo lenkomfa yamahhala ikunikeza izinkomba zomuntu ezincane ozidingayo ukuze ulalele ngempela amakhasimende akho. ICEBISO: gwema i- "Skype echo" futhi usebenzise ifoni yakho, izwakala kangcono kakhulu.
- Ukusebenzisana kwezingcingo zenkomfa yamahhala kusho ukuthi usebenzisana namakhasimende akho. I-loop yempendulo yekhasimende iyashesha, futhi ingathuthukiswa ngokushesha izixazululo zamakhasimende.
Uma ungakwazi ukufika olwandle, thatha ifoni!
Ukwaneliseka kwamakhasimende yikhona okushayela noma yiliphi ibhizinisi. Isihluthulelo sokwaneliseka kwamakhasimende ukuxhumana okuhle ngezindlela ezimbili zebhizinisi.
Izingcingo Zenkomfa Yamahhala ziyithuluzi elihle kakhulu lokwakha ubudlelwano bamakhasimende asebenzisanayo.
Ungakhohlwa ukushayela nokuvakashela iwebhusayithi yethu lapha: http://thetrailerboy.com/gooseneck-trailers/
