Sebenzisa iifowuni zeNkomfa zaSimahla ukuZuza kuQeqesho lweeNdlela-mbini zoNxibelelwano ngeShishini

Kwiphepha lasekhaya, ukukhokela abaLawuli boLawulo loBudlelwane baBathengi (CRM) kwi-avareji, xa abathengi babo basebenzisa iLifu ukugcina ubudlelwane phakathi kwabaxhasi kunye nabathengi babo, bafumana:

+ Iipesenti ezingama-27 zonyuswe kwimali engenayo yokuthengisa      + 32% yonyuka kuguquko lwelothe

  + 56% ukuthunyelwa ngokukhawuleza,          + 34% yonyusa ukoneliseka kwabathengi.

khangela https://www.salesforce.com/crm/comparison/ ukufunda okungakumbi malunga ne-Salesforce CRM.

Ukoneliseka kwabathengi kuko okuqhuba impumelelo kwishishini langoku, kwaye ungasebenzisa khulula iminxeba yenkomfa ukwandisa ukwaneliseka kwabathengi ngokunxibelelana ngokuthe ngqo ngeendlela ezimbini zeshishini kunye nokuqokelela ingxelo yabathengi. Unxibelelwano ngqo yinto yonke ngoku, kodwa bekungasoloko kunje. Ukuqonda ngcono ukuba kutheni ubudlelwane phakathi kwabaxhasi bubaluleke kangaka, masiqwalasele ngokukhawuleza indlela i-Intanethi eguqula ngayo ubudlelwane kubathengi.

Unxibelelwano phakathi kwabathengi lufikelela kubudala

Kwi-1950 yasemva kwemfazwe yabathengi boom, "abathengi babeza kuhlawuliswa kwaye bangamva", kwaye intengiso yayisekwe kwi-Ps ezine: Imveliso, amaxabiso, indawo kunye nokuPhakanyiswa.

Emuva ngemini, iMveliso yayiyiCoke. Ixabiso "lalifikeleleka". Indawo ibiku "kuyo yonke ivenkile yekona". Ukunyusa kuthetha; shicilela Coke kwibhotile nganye, kupholile, kwicala letraki nakwibhodi yezaziso eMntla Melika ". Qaphela ukudityaniswa kwamagama athi" umkhenkce obandayo ", kunye nesibophelelo" Phuza "ngaphezulu kwegama lemveliso. Ewe mhlekazi!

Ukuthengisa kwakuyindlela enye yokuhamba, kwaye ekuphela kwempendulo yomthengi yayikukuthengisa. KwiCoke, i "Itekhnoloji yoLawulo lobuDlelwane boThengi" yayiCoke epholileyo. Nantsi indlela esebenza ngayo:

• Gcina: "Indawo epholileyo engenanto, Hank, ungaphinda u-odole iCoke?"
• Umzi-mveliso: "Ii-odolo ziphakame kancinci kulenyanga, masenze iilori ezimbalwa ezongezelelweyo."

Konke kujongeka njengakudala ngoku, njengeemveliso ezihlanganisiweyo zeentsapho ezisasaza kwihlabathi liphela kumaphepha e-Facebook adibeneyo kunye neevidiyo ezivela ekuqhekezeni iimvumi ze-indie.

Sifike njani apha ukusuka apho?

Utshintsho luqale ngeminyaka yoo-1980, ngo ukunyuka kwamashishini asekwe kwinkonzo, axhomekeke kubudlelwane obomeleleyo babathengi. "Intengiso yoBudlelwane" yaqala ukugxila:

•   ukuqonda amacandelo abathengi
•   ukunikezela ngeenkonzo ezisemgangathweni eziqhubekayo
•   ekhulisa ukunyaniseka kwegama ngoku u kugcina ukwaneliseka kwabathengi

Yonke le nto yaqala ngokumamela.

Ukumamela kukhokelele ekusonjululweni kwengxaki, okukhokelele amashishini kunye nabathengi kwisitrato sonxibelelwano ngeendlela ezimbini zeshishini. Itekhnoloji yokuthengisa ka-Fledgling 80 ibonise "iposi yenkumba" ethunyelwe ngamaqela abalandeli ababhalela iinethiwekhi zikamabonwakude becela umboniso wabo abawuthandayo ukuba ungarhoxiswa, kunye neenkampani ezimema "amaqela ekugxilwe kuwo" ukuba abanike ingxelo kubathengi malunga neemveliso.

Intengiso yobudlelwane ekugqibeleni yafika yobudala kunye Ukufika kwekhompyuter kunye ne-Intanethi, Iqhuma ibe ngumgaqo wendlela ongenasiphelo, ongenasiphelo, nangoko. Unxibelelwano lwabaxhasi olunxibelelanayo lwavela kwelinye inyathelo ngefowuni efanelekileyo, evumela abathengi ukuba bathumele uphononongo lweeresityu ngaphambi kokufika kwe dessert.

Amashishini kufuneka agcine unxibelelwano lweshishini oluqinisekileyo
nabaxhasi babo ngakumbi nangakumbi suku ngalunye oludlulayo.

Inkomfa yasimahla ibiza ukuphola kwangaphambili kweCoke, kodwa zisezona ndlela zilungileyo zokwakha ukoneliseka kwabathengi. Makhe sijonge kwiCRM yanamhlanje, kwaye ubone ukuba indlela yokunxibelelana ngefowuni isenayo na into ngaphezulu kweendlela zayo zangoku zokuthengisa kwi-intanethi: ukuchukumisa okwenyani.

Impumelelo yolawulo lobudlelwane babathengi banamhlanje (CRM)

IAmazon.com yakha impumelelo yabo ngokunxibelelana kwabaxhasi.

Nantsi indlela abasebenza ngayo:

• Awuthengi nje into kwiAmazon; ubhalisa, ube lilungu, kwaye ungene kwi "Amazon yakho". Wamkelekile ekhaya, sithandwa!
• Wakha iprofayili yomthengi, uhlaziye izinto ozikhethayo, kwaye usete useto lwakho. Nguwe umphathi. IAmazon ikuphulaphule!
• Ubhala uphononongo lwemveliso. Uyingcali, kwaye uluvo lwakho luxabisekile. Ingxelo yomthengi izenzekelayo.
• Okwangoku, yonke intshukumo yakho ingene kwaye ilandelwe. Ukuququzelela ukwabelana ngolwazi lwangaphakathi, iAmazon inolwazi oluncinci lwangaphakathi. Wonke umsebenzi waseAmazon ojongana naye uyazi yonke imbali yakho; "bayakwazi". Kwintetho yeshishini, oku kubizwa ngokuba "bubuso obunye".
• Isoftware ye-CRM yeAmazon iba ngumngcamli wakho buqu, ucebisa ngokuthenga ngokusekwe kwimbali yakho, kuba "bayakwazi", kwaye bagcina umkhondo wayo yonke iminqweno nomnqweno wakho, ngenqwelo yokuthenga, kunye noluhlu lweminqweno.

Qaphela ukuba kungakanani oku nina bayenza. Qaphela kwakhona indlela abazama ngayo ukuyenza bazive ngokobuqu kangangoko kunokwenzeka, nokuba awusoze kuthetha emntwini. Yonke le nkqubo izenzekelayo, kuba ayibizi kakhulu kwiinkampani ezinkulu ukulawula ubudlelwane phakathi kwabathengi kunye nesoftware kunabantu. Kodwa ayisithi sonke abanezigidi zabathengi.

Ngelixa naliphi na ishishini linokuxhamla ngokusebenzisa isoftware yeCRM ezenzekelayo,
Ngaphandle kokuba umkhulu njengeAmazon,
Kuya kufuneka wongeze unxibelelwano ngqo lomntu ukuba
Yakha ubudlelwane bakho nabathengi.

Kutheni iifowuni zenkomfa zasimahla zilungile kunxibelelwano ngeendlela zeshishini

Eyona ndlela ilungileyo yokufumana iimfuno zomthengi wakho kunye neemvakalelo malunga nemveliso okanye inkonzo kukunxibelelana ngokuthe ngqo nabantu. Kodwa ngezinye iintsuku, asinakufika elunxwemeni sidibane ...

Isizathu sokuba iifowuni zenkomfa zasimahla zisebenze ngokufanelekileyo:

1. Iminxeba yeNkomfa yasimahla kulula ukuseta kuneentlanganiso zomzimba; Ngokwenyani siyajikeleza ukuba nabo.
2. Iifowuni zeNkomfa zasimahla zinqumle konke ukungqubana kwe-imeyile kwaye uzimase.
3. Nje ukuba umnxeba wenkomfa yasimahla uqale, abantu bayazicima izaziso zabo kunye neziphazamiso kwaye bagxile kulo msebenzi.
4. Isandi esicacileyo sesandi somnxeba wenkomfa yasimahla sikunika isikhombisi esincinci esifunekayo ukuze umamele abathengi bakho ngokwenyani. ICEBISO: thintela "i-Skype echo" kwaye usebenzise eyakho ifowuni, ivakala ngcono.
5. Ubume bokusebenzisana kweefowuni zenkomfa yasimahla kuthetha ukuba uyasebenzisana nabathengi bakho. Impendulo yomthengi ngokukhawuleza, kwaye inokuhlaziywa kwangoko kwizisombululo zabathengi.

Ukuba awukwazi ukufikelela elunxwemeni, khetha ifowuni!

Ukwaneliseka kwabathengi kuko okuqhuba naliphi na ishishini. Isitshixo sokwanelisa abathengi kukunxibelelana kweshishini ngeendlela ezimbini.
Iminxeba yeNkomfa yasimahla sisixhobo esihle sokwakha ubudlelwane phakathi kwabaxhasi.

Ungalibali ukubiza kwaye undwendwele iwebhusayithi yethu apha: http://thetrailerboy.com/gooseneck-trailers/