Ho Sebelisa Lits'ebeletso tsa Kopano ea Mahala ho Rua Molemo ho Rise of Two-Way Business Communications

Leqepheng la bona la maqephe, bafani ba etellang pele ba Tsamaiso ea Likamano le Bareki (CRM) Salesforce ba bolela joalo ka karolelano, ha bareki ba bona ba sebelisa Cloud ho boloka likamano tse hokahaneng tsa bareki le bareki ba bona, ba ba le:

+ Keketseho ea 27% ea lekeno la thekiso      + 32% keketseho ea phetoho ea lead

  + 56% ho tsamaisoa ka potlako,          + 34% keketseho ea khotsofalo ea bareki.

Sheba https://www.salesforce.com/crm/comparison/ ho ithuta haholoanyane ka Salesforce CRM.

Khotsofalo ea bareki ke eona e tsamaisang katleho khoebong ea sejoale-joale, 'me u ka sebelisa mahala mehala ea likopano ho eketsa khotsofalo ea bareki ka ho buisana ka mokhoa o otlolohileng ka khoebo le ho bokella maikutlo a bareki. Puisano ka kotloloho ke ntho e ngoe le e ngoe hona joale, empa ho ne ho se joalo ka mehla. Ho utloisisa hantle hore na hobaneng likamano tsa bareki li le bohlokoa hakana, ha re shebeng kapele kamoo marang-rang a ntlafalitseng likamano tsa bareki.

Likamano tse kopanetsoeng tsa bareki li tsofetse

Ka boom boom ka mor'a ntoa ea 1950, "bareki ba ne ba lokela ho lefisoa 'me ba se ke ba utluoa", mme papatso e ne e ipapisitse le Ps tse nne: Product, Price, Place and Promotion.

Morao koana ka sehlahisoa e ne e le Coke. Theko e ne e "theko e tlase". Sebaka sena "se lebenkeleng le leng le le leng". Papatso e ne e bolela; "hatisa Coke hodima botlolo e nngwe le e nngwe, e phodileng, lehlakoreng la teraka le boto e bitswang Amerika Leboya ". Hlokomela tlatsetso e makatsang ea mantsoe" leqhoa le batang ", le taelo ea" DRINK "e kaholimo ho lebitso la sehlahisoa.

Ho bapatsa e ne e le sephethephethe sa tsela e le 'ngoe,' me moreki feela oa maikutlo a bareki e ne e le thekiso. Bakeng sa Coke, "Technology Technology Relationship Management" ea bona e ne e le pholile ea Coke. Mona ke kamoo e sebelitseng kateng:

• Lebenkele: "Ho pholile ha ho na letho, Hank, na o ka odara Coke?"
• Fektheri: "Litaelo li phahame hanyane khoeling ena, ha re etseng literaka tse seng kae tse eketsehileng."

Tsohle li shebahala li le tsa khale hajoale, ha malapa a lihlahisoa tse kopaneng a qala lefatšeng ka bophara maqepheng a khoebo a Facebook le livideo tse tsoang ho libini tsa indie.

Re fihlile joang ho tloha moo?

Phetoho e qalile ka bo 1980, ka ho phahama ha likhoebo tse ipapisang le litšebeletso, tse itšetlehileng ka likamano tse matla tsa bareki. "Papatso ea Likamano" e qalile ho tsepamisa maikutlo ho:

•   ho utloisisa likarolo tsa bareki
•   ho fana ka tšebeletso e tsoelang pele ea boleng
•   ho holisa botšepehi ba mofuta ka ho boloka khotsofalo ea bareki

Tsohle li qalile ka ho mamela.

Ho mamela ho lebisitse tharollong ea mathata, e lebisitseng likhoebong le ho bareki ho kena seterateng sa puisano ea likhoebo tse peli. Theknoloji ea ho bapatsa ea Fledgling 80 e ne e na le "poso ea khofu" e rometsoeng ke lihlopha tsa balateli ba ngolang marang-rang a thelevishene ho kopa lenaneo leo ba le ratang haholo hore le se ke la hlakoloa, mme lik'hamphani tse memelang "lihlopha tse tsepamisitsoeng" ho li fa maikutlo a bareki ka lihlahisoa.

Papatso ea likamano qetellong e fihlile lilemong ka ho fihla ha komporo le inthanete, e phatloha ho ba tsela e se nang moeli, e se nang tataiso, e potlakileng ea tlhaiso-leseling. Likamano tse amanang le bareki li fetohile mohato o mong ka mohala o bohlale, o lumellang bareki ho beha litlhahlobo tsa lireschorente le pele lijo tse tsoekere li fihla.

Likhoebo li hloka ho boloka puisano e ntle ea mekhoa e 'meli ea khoebo
le bareki ba bona khafetsa letsatsi ka leng.

Seboka sa mahala se letsetsa li-coolers tsa Coke pele ho letsatsi, empa e ntse e le e 'ngoe ea litsela tse molemohali tsa ho aha khotsofalo ea bareki. Ha re shebeng CRM ea sejoale-joale, 'me re bone hore na teleconferencing e ntse e na le ho hong ho feta maano a sejoale-joale a ho bapatsa ka inthanete: thetsana ea 'nete.

Tsamaiso e atlehileng ea sejoale-joale ea kamano ea bareki (CRM)

Amazon.com e hahile katleho ea bona ka likamano tsa bareki tse kopanetsoeng tsa dijithale.

Mona ke tsela eo ba sebetsang ka eona:

• Ha o reke feela ho hong ho Amazon; oa ingolisa, o ba setho, 'me Kena ho "Amazon ea hau". Rea u amohela ka lapeng, moratuoa!
• U iketsetsa boemo ba moreki, u nchafatsa likhetho tsa hau, 'me u hlophise litlhophiso tsa hau. Ke uena mookameli. Amazon e u mametse!
• U ngola litlhahlobo tsa lihlahisoa. U setsebi, 'me maikutlo a hau a bohlokoa. Tlhaloso ea bareki e itlela feela.
• Khabareng, ts'ebetso ea hau e ngoe le e ngoe e kenellelitsoe le ho latelloa. Ho tsamaisa ho arolelana tsebo ea ka hare, Amazon e na le li-silos tsa tlhaiso-leseling tse fokolang haholo. Mosebeletsi e mong le e mong oa Amazon eo u sebetsanang le eena o tseba nalane eohle ea hau; ba "o tsebile". Puong ea indasteri, sena se bitsoa "Sefahleho se le seng".
• Software ea CRM ea Amazon e fetoha moqhatsetsi oa hau, e fana ka maikutlo a ho reka ho latela nalane ea hau, hobane ba "u tseba", mme ba boloka leihlo la thato le takatso ea hau e ngoe le e ngoe, ka kariki ea mabenkele, le lenane la litakatso.

Hlokomela hore na sena se kae o ba etsa. Hlokomela hape hore na ba leka ho e etsa joang ikutloa e le motho ka mong kamoo ho ka khonehang, leha o ka se khone bua ho motho. Sisteme eohle e ikentse ka mokhoa o makatsang, hobane e theko e tlase bakeng sa lik'hamphani tse kholo ho tsamaisa likamano tsa bona tsa bareki tse nang le software ho feta batho. Empa ha se kaofela ha rona re nang le bareki ba limilione.

Le ha khoebo efe kapa efe e ka una molemo ka ho sebelisa software e ikemetseng ea CRM,
ntle le haeba o lekana le Amazon,
o lokela ho eketsa puisano e tobileng ea motho ka mong ho
haha likamano tsa hau tsa bareki tse kopanetsoeng.

Hobaneng mehala ea kopano ea mahala e le puisano e ntle ea khoebo ea batho ba babeli

Mokhoa o felletseng oa ho utloisisa litlhoko le maikutlo a moreki oa hau mabapi le sehlahisoa kapa tšebeletso ea hau ke puisano e otlolohileng ea motho ka mong. Empa ka matsatsi a mang, ha re khone ho fihla leoatleng kaofela ebe re kopana ...

Lebaka leo litefiso tsa kopano ea mahala li sebetsang hantle haholo:

1. Mehala ea Kopano ea mahala e bonolo haholo ho e hlophisa ho feta liboka tsa 'mele; re hlile re ba le tsona.
2. Mehala ea Kopano ea Mahala e khaola maqhubu ohle a lengolo tsoibila mme ea ea teng.
3. Hang ha mohala oa kopano oa mahala o qala, batho ba tima litsebiso le litšitiso tsa bona mme ba tsepamisa maikutlo mosebetsing o teng.
4. Letšoao le hlakileng la mohala oa mohala oa kopano ea mahala le u fa lintlha tse nyane tsa batho tseo u li hlokang ho mamela bareki ba hau kannete. KELETSO: qoba "Skype echo" 'me u sebelise fono ea hau, e utloahala hantle.
5. Sebopeho se sebelisanang sa mohala oa kopano ea mahala se bolela hore o sebelisana 'moho le bareki ba hau. Lupu ea moreki e fana ka maikutlo hanghang, 'me e ka ntlafatsoa hanghang ho litharollo tsa bareki.

Haeba o sa khone ho fihla lebopong, nka mohala!

Khotsofalo ea bareki ke eona e tsamaisang khoebo efe kapa efe. Senotlolo sa khotsofalo ea bareki ke puisano e ntle ea likhoebo tse peli.
Mehala ea Kopano ea mahala ke sesebelisoa se setle sa ho aha likamano tse amanang le bareki.

Se ke la lebala ho letsetsa le ho etela sebaka sa rona sa marang-rang mona: http://thetrailerboy.com/gooseneck-trailers/