Kugwiritsa Ntchito Kuyitanitsa Kwaulere Kwa Misonkhano Kuti Mupindule ndi Kukwera Kwamawayilesi Amabizinesi Awiri -wiri

Patsamba lawo lofikira, otsogolera othandizira a Customer Relationship Management (CRM) a Salesforce amati pafupipafupi, makasitomala awo akagwiritsa ntchito Mtambo kusunga ubale wamakasitomala ndi makasitomala awo, amakumana ndi:

+ 27% ikuwonjezeka pamalipiro ogulitsa      + 32% ikuwonjezeka pakusintha kwachitsogozo

  + 56% kutumizidwa mwachangu,          + 34% yowonjezera kukhutira kwamakasitomala.

Onani https://www.salesforce.com/crm/comparison/ kuti mudziwe zambiri za Salesforce CRM.

Kukhutira ndi makasitomala ndi komwe kumapangitsa kuti bizinesi iziyenda bwino, ndipo mutha kugwiritsa ntchito kwaulere misonkhano yamisonkhano kuonjezera kukhutira ndi kasitomala kudzera kulumikizana kwamabizinesi awiri ndikutolera ndemanga za makasitomala. Kulankhulana kwachindunji ndi chilichonse tsopano, koma sizinali motere nthawi zonse. Kuti timvetsetse chifukwa chake maubale ogwirizana ndi makasitomala ndi ofunikira, tiyeni tiwone momwe intaneti yasinthira ubale wamakasitomala.

Maubale othandizira makasitomala amabwera msinkhu

Munthawi ya 1950 pambuyo pa nkhondo ogula, "makasitomala amayenera kulipidwa osamvekanso", ndipo kutsatsa kudakhazikitsidwa ndi ma Ps anayi: Zogulitsa, Mtengo, Malo ndi Kutsatsa.

Kubwerera tsikulo, Katunduyu anali Coke. Mtengo unali "wotsika mtengo". Malowa anali "m'sitolo iliyonse yamakona". Kutsatsa kumatanthauza; "sindikizani coke pa botolo lirilonse, kozizira, mbali yamagalimoto ndi zikwangwani ku North America ". Tawonani kuwonjezerapo kwachangu kwa mawu oti" kuzizira kwachisanu ", komanso chofunikira kwambiri cha" DRINK "pamwambapa dzina lazogulitsa. Inde bwana!

Kutsatsa kunali magalimoto obwera njira imodzi, ndipo chokhacho chokhacho chokhudzana ndi kasitomala chinali kugulitsa. Kwa Coke, "Customer Relationship Management Technology" yawo inali yozizira kwambiri ku Coke. Umu ndi momwe zinagwirira ntchito:

• Sungani: "Malo ozizira alibe kanthu, Hank, kodi mungayitanenso Coke?"
• Fakitole: "Ma oda akwera pang'ono mwezi uno, tiyeni tipange magalimoto ena ochepa."

Zonse zikuwoneka ngati zachikale tsopano, monga mabanja ophatikizika omwe akhazikitsidwa akhazikitsa padziko lonse lapansi pamasamba amakampani a Facebook ndi makanema ochokera kwa oimba indie.

Kodi tafika bwanji kuchokera kumeneko?

Kusinthaku kudayamba m'ma 1980, ndi kukwera kwa mabizinesi othandizira, omwe amadalira ubale wamphamvu wamakasitomala. "Relationship Marketing" idayamba kuyang'ana pa:

•   kumvetsetsa magawo amakasitomala
•   kupereka ntchito yopitilira muyeso
•   kukulitsa kukhulupirika kwamtundu kudzera kusunga kukhutira makasitomala

Zonsezi zinayamba ndikumvetsera.

Kumvetsera kunadzetsa mavuto, zomwe zidapangitsa kuti mabizinesi ndi makasitomala azigwiritsa ntchito njira yolumikizirana yabizinesi. Tekinoloje yotsatsa ya Fledgling 80 inali ndi "makalata olimbirana" omwe amatumizidwa ndi magulu a mafani omwe amalembera makanema apawailesi yakanema kuti apemphe ziwonetsero zomwe amakonda siziyimitsidwa, ndipo makampani omwe akuyitanitsa "magulu owunikira" kuti awapatse mayankho amakasitomala pazogulitsa.

Kutsatsa maubwenzi pamapeto pake kudadza ndi zaka kubwera kwa kompyuta ndi intaneti. Maubwenzi othandizira makasitomala adasinthanso gawo lina ndi foni yam'manja, yomwe imalola makasitomala kutumiza ndemanga za malo odyera asanafike mchere.

Amabizinesi amafunika kupitiliza kulumikizana kwabwino kwamabizinesi awiri
ndi makasitomala awo tsiku ndi tsiku.

Msonkhano Waulere umayitanitsa ozizira asanakwane a Coke, koma ndi njira imodzi yabwino kwambiri yopezera kukhutira ndi makasitomala. Tiyeni tiwone CRM zamakono, ndipo tiwone momwe teleconferencing idakalibe ndi china pamachitidwe amakono otsatsa intaneti: kukhudza kwenikweni kwanu.

Kupambana kwamayendedwe amakasitomala amakono (CRM)

Amazon.com idapanga kupambana kwawo kudzera paubale wothandizirana ndi makasitomala.

Umu ndi momwe amagwirira ntchito:

• Simungogula china kuchokera ku Amazon; mumasaina, kukhala membala, ndikulowa mu "Amazon Yanu". Takulandirani kunyumba, wokondedwa!
• Mumapanga mbiri ya kasitomala, mumasintha zokonda zanu, ndikukhazikitsa zosintha zanu. Ndinu abwana. Amazon ikukumverani!
• Mumalemba ndemanga zamagetsi. Ndinu katswiri, ndipo malingaliro anu ndi ofunika. Malingaliro amakasitomala amangochitika zokha.
• Pakadali pano, mayendedwe anu onse adasungidwa ndikutsatiridwa. Pofuna kuthandizira kugawana nzeru zamkati, Amazon ili ndi nkhokwe zazidziwitso zochepa zamkati. Wogwira ntchito aliyense ku Amazon omwe mumagwira nawo amadziwa mbiri yanu yonse; amakudziwani. Pokambirana pamakampani, izi zimatchedwa "nkhope imodzi".
• Mapulogalamu a CRM a Amazon amakhala woperekera chikho chanu, kuwonetsa zogula kutengera mbiri yanu, chifukwa "amakudziwani", ndikuwonetsetsa zomwe mumakhumba, ndi ngolo, ndi mndandanda wazokhumba.

Zindikirani kuchuluka kwa izi inu akuchita. Onaninso momwe amayesera ndikupanga ndikumverera monga momwe mungathere, ngakhale simutero lankhulani kwa munthu wokhalapo. Makina onsewa adapangidwa modabwitsa, chifukwa ndiotsika mtengo kwa makampani akuluakulu kuti azitha kuyang'anira makasitomala awo ndi mapulogalamu kuposa anthu. Koma si tonsefe tili ndi makasitomala mamiliyoni ambiri.

Ngakhale bizinesi iliyonse imatha kupindula pogwiritsa ntchito mapulogalamu a CRM,
pokhapokha mutakhala wamkulu ngati Amazon,
muyenera kuwonjezera kulankhulana kwachindunji ku
pangani ubale wanu wothandizana nawo.

Chifukwa mayitanidwe amisonkhano yaulere ndi njira zabwino zoyankhulirana pabizinesi

Njira yabwino kwambiri yodziwira zosowa za kasitomala wanu ndi momwe akumvera pazomwe mukugulitsa kapena ntchito yanu ndikulankhulana kwachinsinsi. Koma masiku ena, sitingafike tonse kunyanja ndikukumana ...

Zomwe mayitanidwe amisonkhano yaulere ndizothandiza kwambiri:

1. Kuyimbira Misonkhano Yaulere ndikosavuta kukhazikitsa kuposa misonkhano yakuthupi; timayandikira kukhala nawo.
2. Kuyimba Kwaulere Kwa Misonkhano kumachepetsa maimelo onse ndikupezeka nawo.
3. Msonkhano waulere ukangoyamba, anthu amasiya zidziwitso zawo ndi zosokoneza ndikungoyang'ana ntchito yomwe ilipo.
4. Chizindikiro chomveka chomvera chamayitanidwe amsonkhano waulere chimakupatsani mayankho ang'onoang'ono aumunthu omwe muyenera kumvera makasitomala anu. MFUNDO: pewani "Skype echo" ndikugwiritsa ntchito foni yanu, imamveka bwino.
5. Kuyanjana kwamayitanidwe amisonkhano yaulere kumatanthauza kuti mukugwirizana ndi makasitomala anu. Malingaliro amakasitomala akupezeka nthawi yomweyo, ndipo amatha kusinthidwa nthawi yomweyo kukhala mayankho amakasitomala.

Ngati simungathe kufika pagombe, tengani foni!

Kukhutira ndi makasitomala ndiko komwe kumayendetsa bizinesi iliyonse. Chinsinsi chokhutira ndi makasitomala ndikulankhulana bwino kwamabizinesi awiri.
Kuyimbira Misonkhano Yaulere ndi chida chothandiza kwambiri popanga maubale othandizira makasitomala.

Musaiwale kuyimba foni ndikuyendera tsamba lathu pano: http://thetrailerboy.com/gooseneck-trailers/