A shafin yanar gizon su, manyan masu ba da sabis na Gudanar da Abokin Ciniki (CRM) Salesforce suna da'awar hakan a matsakaici, lokacin da abokan cinikin su ke amfani da girgije don kula da alaƙar abokan hulɗa tare da abokan cinikin su, suna fuskantar:
+27% karuwa a cikin kudaden shiga na tallace -tallace +32% karuwa a cikin juyawa gubar
+56% saurin turawa, +34% yana ƙaruwa cikin gamsuwa da abokin ciniki.
Dubi https://www.salesforce.com/crm/comparison/ don ƙarin koyo game da Salesforce CRM.
Gamsuwa da abokin ciniki shine ke haifar da nasara a kasuwancin zamani, kuma zaka iya amfani free kiran taro don haɓaka gamsuwa da abokin ciniki ta hanyar sadarwar kasuwanci ta hanyoyi biyu kai tsaye da tattara bayanan abokin ciniki. Sadarwar kai tsaye shine komai yanzu, amma ba koyaushe haka yake ba. Don ƙarin fahimtar me yasa alaƙar abokan ciniki ke da mahimmanci, bari mu ɗan duba yadda Intanet ta canza alaƙar abokin ciniki.
A cikin haɓakar masu amfani bayan yakin 1950, "za a yi wa abokan ciniki ƙira kuma ba za a ji su ba", kuma tallan ya dogara ne akan Ps guda huɗu: Samfura, Farashi, Wuri da Ƙaddamarwa.
A baya, samfurin shine Coke. Farashin ya kasance "mai araha". Wurin ya kasance "a cikin kowane shagon kusurwa". Ƙaddamarwa na nufin; "buga Coke akan kowane kwalba, mai sanyaya, gefen mota da allon allo a Arewacin Amurka ". Ka lura da ƙarin haɗarin kalmomin" sanyi mai sanyi ", kuma mafi mahimmancin" SHAN "sama da sunan samfurin. Ee sir!
Tallan tallace-tallace hanya ɗaya ce, kuma madaidaicin madaidaicin amsa abokin ciniki shine tallace-tallace. Ga Coke, “Fasahar Gudanar da Alakar Abokin Ciniki” su ne mai sanyaya Coke. Ga yadda ya yi aiki:
Duk abin yayi kama da na yanzu, kamar yadda iyalai samfuran haɗin gwiwa suka ƙaddamar a duniya akan shafukan Facebook na kamfanoni tare da bidiyo daga fasa mawakan indie.
Ta yaya muka isa nan daga nan?
Canjin ya fara ne a shekarun 1980, tare da hauhawar kasuwancin tushen sabis, wanda ke dogaro da alaƙar abokan ciniki mai ƙarfi. "Kasuwancin Sadarwa" ya fara mai da hankali kan:
Sauraro ya haifar da warware matsaloli, wanda ya jagoranci kasuwanci da abokan ciniki zuwa titin sadarwar kasuwanci ta hanyoyi biyu. Fledgling fasahar fasahar 80 ta ƙunshi "wasiƙar katantanwa" wanda ƙungiyoyin magoya baya ke aikawa zuwa gidajen talabijin don roƙon abin da suka fi so kada a soke shi, kuma kamfanoni suna gayyatar "ƙungiyoyin mayar da hankali" don ba su ra'ayin abokin ciniki akan samfura.
Kasuwancin alaƙar ƙarshe ya tsufa tare da zuwan kwamfuta da Intanet, fashewa cikin hanya mara iyaka, marar alkibla, babbar hanyar bayanai nan take. Alakar abokan hulɗa ta ɓullo da wani mataki tare da wayar mai kaifin baki, wanda ke ba abokan ciniki damar sanya bita na gidajen abinci kafin kayan zaki su iso.
Kasuwanci suna buƙatar kula da ingantacciyar hanyar sadarwa ta hanyoyi biyu
tare da abokan cinikin su kowace rana.
Taron Kyauta yana kiran masu sanyaya Coke kafin kwanan wata, amma har yanzu suna ɗaya daga cikin mafi kyawun hanyoyin gina gamsar da abokin ciniki. Bari mu kalli CRM na zamani, mu ga yadda sadarwar tarho har yanzu tana da wani abu akan dabarun tallan intanet na zamani: ainihin taɓawar mutum.
Amazon.com ya gina nasarar su ta hanyar hulɗar abokin ciniki na dijital.
Ga yadda suke aiki:
Yi la'akari da yawan wannan ka suna yi. Duba kuma yadda suke ƙoƙarin yin hakan ji na sirri kamar yadda zai yiwu, koda kuwa ba ku taɓa zahiri ba Magana ga mutum. Gabaɗaya tsarin yana da sarrafa kansa ta atomatik, saboda yana da rahusa ga manyan kamfanoni don sarrafa alaƙar abokan huldarsu tare da software fiye da mutane. Amma ba dukkan mu muke da miliyoyin abokan ciniki ba.
Duk da yake kowane kasuwanci na iya amfana daga amfani da software na CRM mai sarrafa kansa,
sai dai idan kuna da girma kamar Amazon,
yakamata ku kara sadarwar kai tsaye to
gina dangantakar abokin hulɗar ku.
Cikakkiyar hanya mafi kyau don fahimtar buƙatun abokin ciniki da ji game da samfur ko sabis shine sadarwar kai tsaye. Amma wasu kwanaki, duk ba za mu iya zuwa bakin teku mu sadu ba ...
Dalilin kiran kiran taro kyauta yana da tasiri sosai:
Idan ba za ku iya zuwa bakin teku ba, ɗauki wayar!
Gamsuwa da abokin ciniki shine ke jagorantar kowane kasuwanci. Makullin gamsar da abokin ciniki shine kyakkyawar hanyar sadarwa ta kasuwanci.
Kiran Babban Taro kyauta kayan aiki ne mai kyau don gina alaƙar abokan ciniki.
Kar ku manta ku kira ku ziyarci gidan yanar gizon mu anan: http://thetrailerboy.com/gooseneck-trailers/
Ƙirƙiri asusunka na FreeConference.com kuma samun damar yin amfani da duk abin da kuke buƙata don kasuwancin ku ko ƙungiyar ku don fara aiki a ƙasa, kamar bidiyo da Raba allo, Kira Lokaci, Gayyata ta Imel ta atomatik, Tunatarwa, Kuma mafi.
