Organizations know that meetings are necessary to keep communication flowing between staff teams.
Unfortunately, the more staff you have and the more spread out they are, the more difficult it gets to assemble the right people in the same room at the same time.
Luckily, you don’t have to be Einstein to figure out how to engage all those people in space-time. The simple solution is to use Web Conferencing for meetings.
Even if you all work in the same building, by eliminating the “travel and assembly” portion, conference calls gives you the freedom to make it easy and convenient for staff teams to communicate better.
Mobile Conference Call Apps shatter the boundaries of time and space to take this freedom to a whole other level.
Last year was a huge year for all of us here at FreeConference.com – we expanded our team, redesigned our entire product and launched a completely overhauled website, and on top of it iotum Inc (our parent company) was honored with inclusion on the Inc 500, Profit 500, and the Deloitte Fast 50 and 500. Here’s a look back at some of our biggest changes and a little bit of insight into our process.
Some of you may remember our old website – needless to say, if we were going to make changes, this would be the place to start. The whole project took us the better part of a year – from the earliest designs, to copy and through pretty intensive analytics efforts, this was one BIG project.
But it didn’t just stop at the surface of the website, there was a lot of internal user interface design happening in tandem. This wasn’t just a facelift, after all, this was a complete product overhaul, and one we were determined to do right.
In the summer we began a private beta test of the new product. Over the span of 3 months we engaged with a core group of long-time users to help us build the new FreeConference; we wanted to know what worked and what didn’t, what they wanted that we didn’t have, and how we could make our service easier to use. Ultimately, we ended up with a conference dashboard that looks something like this:
As we neared the end of our beta tests, we were finally ready to launch some two of our biggest new features, ones we’d been excitedly testing in our offices for months: download-free video and screen sharing.
When we created FreeConference 15 years ago we were the only independent, free, web-based conferencing product (and not just all together, we were the only one in each of those categories) and, at the time, it was a revolution. But times have changed, and so have we. Phone conferencing will always be the core of our product, and we will always strive to make our phone-conferencing systems as high quality and easy to use as possible, but it was time to adapt – and since we’ve never been in the business of simply borrowing someone else’s technology, that meant it was time to innovate (you don’t get to be the first conference calling company to support a call of over 250 people by waiting for someone else to do it first).
And so we developed an HD, in-browser, no-download, completely integrated, totally free platform for screen sharing, and web and video conferencing.
Like I said, it was a big year.
Since we launched video and screen sharing we’ve been hard at work developing even more amazing, free features – including PIN-less call entry, text-message notifications, and mobile apps – and affordable paid bundles for our premium add-ons, because every business should be able to afford truly great conference calling.
We’re so proud of our entire team for pulling off such a huge amount of work in such a short time – and we can’t WAIT to show you what we have in the pipes for 2016.
Happy New Year to you and yours! The FreeConference Team
Christmas can be tiresome, because it is now all about buying something. New Years is different. If you make a New Years Resolution, the holiday can be less about buying something and more about being something. This works for businesses too. We’re always being told to invest thousands of dollars in better Customer Relation Management (CRM) tools, shiny new websites or expensive consultants.
Does everything have to cost so much? Could we not just be a better business?
A wonderful way to become a better business is to improve our communication. After all, we don’t have to go out and buy new staff; we can just help them be more efficient and productive.
One of the simplest ways to improve communication in any organization is to use more conference call technology.
Why Conference Calls are so convenient
Everybody has a phone, and a phone is all you need to make a conference call. Everybody has a computer, too, which unlocks another level of convenience with Screen Sharing and Web Conferencing. You don’t have to purchase anything to take advantage of conference calls.
Beyond the basics, there are an amazing number of features and possibilities available, like Call Recording, where you can get an MP3 file of your call emailed to within two hours for podcasts and videos, and Transcription, where you can get your meeting written out as a Word Doc.
But even with all these Features, the entire infrastructure needed is all in the Cloud, and it is maintained and upgraded by FreeConference.com. None of these teleconferencing features require downloads or software licenses. There is literally nothing to buy.
How Conference Calls help you become a better business
Conference calls make it so cheap to keep in touch with high quality audio calls and even Video Conferencing, that they let you have as many meetings as you need. While this can really matter if you have been trying to save money by cancelling transcontinental trips, it can still make a huge difference with a staff team located in a city, or even in one large office building.
Conference calls start when everyone picks up the phone.
There are no elevators, stairwells, hallways, meeting rooms, planes, trains or automobiles involved. Travel time and office disruption can be thought of as “meeting friction.” Reducing meeting friction is the easiest, most profitable way to promote communication in an organization.
Being a better business
A New Year’s Resolution to become a better business by practicing evolved communication is so much better than presenting Santa with a huge shopping list.
Like they say: you have to be the change you want to see in the world.
What will soon be North America’s tallest wood framed building is under construction at the University of British Columbia (UBC). One of the world’s new “wooden skyscrapers,” it demonstrates that
environmentally friendly wood can be used as the framework to build large structures just as economically and safely as less ecological concrete, glass and steel.
One of the key tools in both its conception and construction will have been the conference call.
The project brought together a dozen partners, and engaged a design team on several continents. An incredible amount of information needed not only to be shared, but worked on in a collaborative process.
As a new project under a very public microscope, the residence couldn’t afford mistakes.
The project is a perfect example of how conference calls can help keep a multidisciplinary team connected for a successful project.
We live in a culture obsessed by finding what’s new and exciting. That means, if you want your business and organization to prosper, you’ll not only have to deliver your product or service, but do it in a way that captures people’s imagination with the latest social media trends.
Champagne doesn’t just taste good; it has bubbles.
New Year’s is a great time to reflect on how you can prepare your business for a better year ahead.
If you are a consultant, closing new contracts is probably the hardest part of your job. Organizations are always afraid of change, even if they know they need it.
Of course, one of the biggest fears clients must face is their misunderstanding that organizational development is a cuttable “cost”, when it should be thought of as a vital investment. But it isn’t just the fees that scare customers away, it is the perception that the consulting process will incur organizational costs by chewing up too much precious staff time.
Smart consultants mention the use of conference calls in quotes because offering powerful, efficient and flexible communication technology as part of your package can help overcome those fears and close the deal.
Everyone can stand to lose a few pounds after the Holiday Feasting Season– even businesses worry about their “figures” at Year End! Nothing is worse than a saggy “bottom line,” caused by too many unnecessary costs plumping up our expenses. New Year’s is a great time for any group to resolve to work smarter and earn more in the upcoming year, by trimming a little organizational fat.
One of the best ways to get better annual results is to increase the efficiency of our communication technology.
After all, our group’s success is built on our team, and our team needs to keep in touch and work together to excel. Luckily, communication technology is constantly evolving.
Even if you already use conference calls to increase your profit margin or effectiveness, you will be amazed at the new conference call Features Santa’s Elves have been cooking up this year, and how much money you can save with them.
Marketing consultants at Optimize Smart wrote a recent article about reducing costs, urging their business clients to examine the efficiency of looking deeper than trying to pump sales, and consider reducing sales costs to increase profitability.
They suggest, “Calculate the ROI of everything you do.” Good idea! $100k saved is a $100k earned!
To use an example, let’s compare how doubling the number of Facebook ads you have compares to using conference calls to cut the costs and increase the frequency of sales meetings.
A friend of mine has five children from three different marriages who are all grown up and going to Universities or holding down jobs. Some live in Europe, some in Asia, and some live “closer to home,” in North America—if you can call Toronto “close” to his retirement cabin home on a small island off the coast of British Columbia.
Their last reunion cost $5,000 in plane fare. He certainly can’t afford to keep that up.
It is an extreme example of what many families face while trying to stay connected. The global village isn’t one you can ride a bicycle across. So what do these kind of families do to keep in touch?